A lead is a prospective customer of your product or service that shows interest and provides contact information. After you determine if the contact is serious about a purchase, you can convert them into an opportunity to close the sale. Usually leads are generated by a marketing team, and can be acquired through advertising, trade shows, direct mailing, your web to lead form, and other marketing efforts.
Modified on: Fri, 24 Jul, 2015 at 3:08 PM
Did you find it helpful?Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.